Our Story

Our story begins as a couple of childhood friends in Greece, growing up enjoying endless, carefree summers on the beach . Fast-forward a decade - or two. Life has moved us apart to distant continents but no matter what, we still visit those Greek beaches every summer. Only now, with young families in tow.  

Necessity truly is the mother of invention – which we learned quickly, when we became mothers. Our appreciation for efficiency, for products that make life easier and don't compromise on style, has multiplied now that our hectic lifestyles and raising a family has had its turn on us.

And so in August of 2018 – where else but on a Greek island - the concept of Anaskela was born... 

While lugging heavy, space-hogging towels around in suitcases and drying our kids with soggy, terrycloth covered in sand, we decided that there must be a better way to live – at least while on vacation.

Designed to be stunning, compact, lightweight, absorbent, and quick-drying, our towels blend functionality with aesthetics in order to perform and look great.

As lovers of the beach, we are doing what we can to protect our precious environment. We will always look for ways to improve our products and reduce our carbon footprint. At launch, each towel was produced using six recycled plastic bottles. As Anaskela’s business grows, so is our pledge to increasing the amount of recycled material in our fabric.  Learn more about our commitment to the environment here.

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